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Sony finally gets it right with the latest PS3 commercial
by Peter Ha on December 6, 2007

With a title like “Hand Drawn”, I immediately thought this to be another mind melting commercial from Sony for the PS3 console. I’m happy to report that I was completely wrong. Wow. This commercial actually makes sense. Not that the previous spots were incoherent in any way, but this one doesn’t require you to think in an altered state of mind, which I tried doing after a session with I-Doser. It doesn’t work, by the way.

What’s highlighted in “Hand Drawn” is the simplicity with which the PS3 is able to handle different tasks from playing games to watching Blu-ray discs to content transfers onto a PSP and everything else in between. If you had to show one commercial to someone who didn’t understand what the PS3 was capable of then this is the one to do it. It’s simple and clear unlike the previous bunch. I am truly amazed, Sony. Bravo.

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  • Kinda boring.

  • Schlermie Beckerman - December 6th, 2007 at 11:39 am PST

    It’s a neat commercial, but there’s a lot you can do when you have 5 minutes to work with. If you had to condense it down to the timeframe used for a typical tv commercial (and somebody may try to do that to get some time on tv), then you’ve got the same mishmash that the current spots have.

  • I love it amazing talent wow great video thanks for the video.

  • I’m not sure how they will divide that long of a commercial, because I was sitting here thinking it would only be a minute max but realized time went by and it is a long commercial so how they cut it up will be the change and if I see something as cliche’ as sony ps3 ad 1 out of 4, I’ll just hang my head down.

  • Clear maybe - but kind of dull.

  • Angry Xbox360 owner - December 6th, 2007 at 3:30 pm PST

    How come my Xbox360 doesn’t do all of this?… I gonna smash my Xbox360 and buy PS3. I think it’s time.

  • The artist must be a giant since he can pick up a PS3 with just a single hand.

    And yeah, it’s a pretty boring commerical after the first 45 seconds.

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