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iTunes Movie Rentals: $3.99 new releases, 24 hour rental period
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by Nicholas Deleon on January 15, 2008

The iTunes Movie Rental Store, rumored for so many weeks, is real, as Mr. Jobs just announced. Here’s what’s up.

• Every major studio, including Sony, Warner, Paramount and Universal, has signed up. So much for them hating Apple.

• New releases hit the Rental Store 30 days after their DVD release.

• Rentals last 24 hours, You have 30 days from the time of purchase to actually begin watching the movie.

• Price: New releases are $3.99, while older titles are $2.99. That’s a hell of a lot cheaper than going to the cinema and dealing with all the nonsense that entails.

• It launches today here in the U.S. International dudes will have to wait till later in the year.

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  • so how does this work with the ipods? how are you able to watch a movie that you rented with apple tv and watch it on your ipod? how long can you watch it on your ipod? if I’m in a place where there is wi-fi, because of the rental store, can I now rent a movie while I’m in a coffee shop on my phone?

  • thank you so much for your information! i’m flying to puerto rico with my family tomorrow, and don’t have time to go get another itunes card. so i’m planning on renting the notebook, for the plane trip. i would have never know about the 24 hours. so thanks again!

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