As always, Penny-Arcade flies above all of our stupidity to make a point: what makes the iTunes Rental service so different from DIVX, the failed disc format? That all-mighty, all-knowing Apple is behind it? That it has the support of all the studios?
Are you really going to stop downloading movies from the usual places?
::Taps nose::
What Goes Around [Penny-Arcade]
I don’t think the comparison is apt. There are flaws in the Apple model (imho, minor) but comparing it to DIVX? Give me a break. Circuit City’s DIVX product was so fraught with flaws, costs, privacy, and user experience issues that it had no chance.
Major difference: you don’t have to leave your home to get a movie from iTunes. This, in and of itself, makes it vastly superior to DIVX.
Yeah - with DIVX you had to get up and go to a store. With iTunes, you have the entire impulse buy phenomena going on.
i can see that lazy people will love apple tv. but more significantly, there will be few discs in the landfill than with divx.
uh…. xbox 360 much? same thing.