The bad craziness of desperation spending has begun. I guess Toshiba had a little left over in their war chest and have decided that a final blitz is in order. The obvious place to launch it is the Super Bowl, where the ads are not only seen by millions, but also pored over and repeated for weeks afterwards. Sounds like the HD DVD group is going to down like the Spartans at Thermopylae — in a blaze of naked, slow-motion glory.
HD DVD buys Super Bowl ad [TG Daily]
wow… my only guess is that they already had the commercial prepared and paid for and didn’t want it to go to waste? (assuming the production price was more costly). Maybe they already paid half of the 3,000,000 as a non-refundable deposit and figured, what the hell?
Thanks, now my latest numbers are outdated http://bytheboxes.com/boxes/94-superbowl-xlii-economy with 2.7 million as the price for 30 seconds.