This is the most confusing and segmented survey of the Windows Mobile market share I’ve ever read. Try and stay with me. In 2007, HTC was at the top of the heap with a market share of over 50 percent in the non-touchscreen, smartphone segment. Motorola is now numero uno with Samsung coming in second leaving HTC with less then 30 percent. Things aren’t all glum for HTC, though, as they have about 50 percent of the market share in the PDA phone segment. But everyone and their mother is out to get them in this particular segment and I mean everybody. Motorola, Samsung, LG Electronics, Hewlett-Packard, Palm, Asustek, E-Ten Information System and Gigabyte Communications are all set to roll out touch-screen PDA phones. 2008 is gonna be a wild and crazy year.
HTC share of Windows Mobile smartphone segment declining [Digi Times]
Can you please explain to me what the difference is between a smartphone and a PDA phone? This IS confusing. And I think what you wrote confuses me still…
From what I understand, you have 4 different phone types you are talking about here:
Smartphones:
> Non-touchscreen (HTC was on top, now #3 with Touchscreen
PDA phones (HTC has 50% market share):
> Non-touchscreen
> Touchscreen
So, besides the differences between smart and PDA phones, what is HTC’s share of the touchscreen smartphone market? And what is the breakdown of their 50% share of the PDA phone market between touchscreen and non-touchscreen phones?
Who distinguishes phone types this way? Marketers or consumers? It’s perplexing…
Hi,
Most people now look at three segments
High end - Smartphone (includes iphone thru PDA)
Mid - Feature phone, ie typical Sony Ericsson, Samsung
Low end - Low end, e.g. Nokia 1100 for emerging markets
Peter