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Domino’s pursues type-A, control freak demographic
by Doug Aamoth on January 30, 2008

dominos

Want to know what in the hell’s taking the pizza guy so long? Order from Domino’s from now on. You can use the new Pizza Tracker feature to keep an eye on your pizza’s location, accurate to within 40 seconds (which in pizza time is an eternity).

You’ll also be privy to your driver’s first name and you’ll be able to rate that driver. But why do drivers need ratings? Here’s a system; He gets an A if the pizza gets to my house, and an F if he doesn’t. I’m not expecting him to be pleasant, outgoing, or female so I’d only rate him on whether or not the pizza gets from point A to point B.

Domino’s Pizza Tracker [Dominos.com] via Consumerist

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