
I had seen mention of this odd plan by Google to show little barcodes in advertisements that were readable by cellphones and PCs. I was underwhelmed so I didn’t talk about it here but Joel Spolsky just pointed out that Google is essentially resurrecting the CueCat, one of the stupidest devices in all the land.
The CueCat was a little barcode reader shaped like a cat. You connected it to your PC and shot barcodes in magazines so you could see more information online. This is kind of like creating a buggy whip interface for an Audi, allowing Luddites and the Amish to power their vehicles simply by slapping the dashboard.
Joel sez re: the CueCat:
Years ago, I went out on a limb and dismissed a similar scheme thus: “The number of dumb things going on here exceeds my limited ability to grok all at once. I’m a bit overwhelmed with what a feeble business idea this is.”
Listen: it’s not that hard to go to www.hp.com or www.fakehotgoatmouths.com (please don’t visit that site. It’s my private refuge). Magazines, in their current form, are dying a slow, painful death and the last thing magazine publishers need is users heading off of the page to a website where they will eventually forget about the magazine. Sure, it gives advertisers some sense of “pageviews” but 95% of the readership will wonder what those little squiggles are and the other 5% will know and not care. Don’t do it, Google. Just don’t.
:CueCat is back! [JoelonSoftware]









I remember the cuecat I got it at radioshack. I think I though out the kitty a few years ago. It was rather stupid. I never understood the real point behind it but it was interesting for 3 mins.
I loved the Cue Cat for about 1 second. Then I threw it in the garbage bin.
They also had a version of the CueCat that you connected to your TV and when CueCat aware ads came on TV, a website would pop-up on your computer.
This flopped, not only because everybody HATES pop-up ads with a passion, but because the gear to connect to your TV cost twenty bucks (No kidding! They wanted you to pay THEM so YOU could see pop-up ads!).
I wish I could say I was smart enough not to spend the money, but I still have this sucker in my basement, for oddity’s sake.
Sounds like another story from Crunch – http://www.crunchgear.com/2007/09/17/thrrum-visual-browser-available-for-sony-ericsson-phones/