We don’t see too many Hitachi-branded mobiles here in the states, but we might soon see the e-ink technology it used with this new Japanese handset.

Eschewing the small, LCD screen most clamshells have on the outside, this W61H instead features large e-ink displays. Sadly, there’s not enough powere here to display new texts, but it allows for an instantly changing design scheme.

This is a first-gen product, and something we expect to see a lot more of in the future. But imagine if, instead of having your iPod inscribed, you could change the back of it at will? That’s the promise of e-ink, and we like it.

First Clamshell Mobile Phone With E-Ink Display [Mobile Mag]