Last week when Nicholas, John and I were at the Garmin press conference they showed us a couple of videos with the Nuvifone in action. Well, as “in action” as you can get since the units were probably running simulations. In any case, the following videos will give you a better understanding of what the Nuvifone is capable of.
by
Peter Ha
on
February 5, 2008
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If the iPhone is the Jesus phone, would this be the Mohammad Phone? :P
Sounds like an Iphone without the ridiculous hype but with GPS…
Jeebus, that had to be the worst marketing video evar!
Agreed! Pity it can’t navigate them to a better advertising agency.
Double true. His voice was so annoying.
One of you egg-heads was asking to switch the Answer and Reject buttons on the phone so that the answer button is closer to where the thumb naturally lies. In the top video it looks like the buttons are indeed switched, as the red Reject button is on the right and the blue (?) Accept button is on the left.
I thought the second video that went over all it could do and uses was pretty decent.
It appeals to and gets the attention of the consumer market, much the way the iPhone and other ads have to be done.
Not sure how else one could explain it to non-tech consumers. Fact is, most consumers [the target market of these kinds of phones] don’t use 80% of a smartphone’s features, mainly because they don’t understand how anything works.
But what the TV audience does relate to are catchy, pleasant tunes and video of “people like them” using the phone. And if just one of its features in the video causes him or her to buy the Nuvifone, then the ad has accomplished its purpose. Advertisers don’t know what will click with the viewing public, hence the shotgun approach.
When is this due to hit the market….Q4 of 2008?