It appeals to and gets the attention of the consumer market, much the way the iPhone and other ads have to be done.

Not sure how else one could explain it to non-tech consumers. Fact is, most consumers [the target market of these kinds of phones] don’t use 80% of a smartphone’s features, mainly because they don’t understand how anything works.

But what the TV audience does relate to are catchy, pleasant tunes and video of “people like them” using the phone. And if just one of its features in the video causes him or her to buy the Nuvifone, then the ad has accomplished its purpose. Advertisers don’t know what will click with the viewing public, hence the shotgun approach.