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Liveblogging the Sony Ericsson announcement
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by John Biggs on February 10, 2008

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Going to try to Cover the Sony Ericsson press conference Live today for all you Sunday morning S-E lovers. Stay tuned.
CoverItLive died. Click the jump for text liveblogging.

Please refresh this page for full reporting

First Announcement: sony ericsson W980
8gb of memory
built-in FM transmitter


Next: Cybershots
C702 and
3.2 megapixel cybershot with face detection
GPS built-in
Grit resistant
Google Maps
1st half of this year

C902 – Slide out, intuitive camera.

Both available 1st half of this year



New user groups – productivity phones. Focusing on the “soccer mom”

Two new phones
G700
G900
Using a half-assed Feist remix to make people think of the iPhone.

G700 – Canybar with touchscreen and stylus
Hand written “sticky notes” you stuff onto the top of the screen.



G900 has WiFi and 5 megapixel camera

Both are Symbian

Web 2.0 ready phones.
Z770 – HSDPA clamshell.


New “drive” at S-E: UX. User experience i.e. make things look and work better.
Showing some crazy video of a kid sending colored emails playing “Magical Mystery Tour” by a girl band.
XPERIA – a new sub-brand along with Walkman and Cybershot.

New XPERIA product…
XPERIA X1 – curved design – experiencers
Candy bar with slide out keyboard. 3-inch VGA touchscreen. Optical mouse-type device with stylus
Windows mobile with the panel concept. It’s basically nine little desktops on your screen.
Available 2nd half 2008


Show is over.

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