It’s not a GPU, not really, but Nvidia’s new cellphone chip is a graphics proc for cellphones. As cellphones get more iPhone-like, the need for advanced visual processing power arises, and Nvidia’s betting it will be a big market.

Today it announced the new applications processor with integrated video acceleration. This means more responsive UIs, smoother video, and more advanced games. That sounds just fine to us.

Nvidia re-enters cell phone chip market with visual-oriented applications processor [Tech Talk Blog]