To compete with the iPod Shuffle, which is a fine DAP itself, Sony’s released a new line of USB-ready Walkman MP3 players, or at least in Japan. The 1, 2, or 4GB players come in many colors, have simple controls, and an LCD display. Another feature being pushed is the three-minute charge time, which gives you three hours of playback, and a longer charge will give you up to 30 hours.

They’re customizable, with removable faceplates, so you can show the world just how tacky you are, if there’s ever any doubt.

What can enjoy a wide variety of help or “Walkman NW-E020F Series” release [Sony.jp, Google translated]