A retailer actually giving a damn about its customers? It can’t be an American one, right?

No. It’s not.

Japanese corp Edion, which owns a bunch of electronic stores over there, will exchange customers’ now obsolete HD DVD players for Blu-ray players. The corp will accept Toshiba players for one from Sony, Panasonic or Sharp.

Edion understand that some of its customers were burned by that whole stupid format war and that they “can no longer use their purchases properly.”

Now let’s see if any domestic retailers make similar offers.

Honest / insane retailer swaps old HD DVD for new Blu-ray gear [Digital World Tokyo]

Press Release (in Japanese) [Edion]