Uh oh. Here comes a new site that promises all sorts of shenanigans for all you non-journos out there. It seems to be an anonymous site posting NDA press releases verbatim. How dangerous is it?
Watch out PR chicks
I’m coming for you like Ken Sander.
If you don’t know who Ken Sander is check out some back issues of Penthouse. Let’s just say the guy doesn’t need help being rock solid.
Seems easy enough to crack. Put out a release under NDA with six words that are replaced with synonyms on a rotating basis (or 4 words rotating among 3 synonyms if you want). You can cover 64 journalists (81 for the base 3 method) and based on the version that shows up, you’ve got your ass. Call it a buzzword watermark.
Not if they paraphrase
Crafty bastard! He/she wouldn’t! Maybe I shouldn’t have tipped him/her off since he/she’s been quoting so far.
I know better than to argue the point too much, but aren’t NDA’s a service to media? Would journalists rather NOT have the story before it’s released in order to collect their thoughts and sounds smart about breaking news? Or is everyone supposed to understand that in the digital age “information wants to be free” (that famous half quote…)?
That quote cracked me up for about 5 minutes.