Well, this is good news — for SONY. They’re now talking to Microsoft to offer Blu-Ray support on one of their well-known consoles — I think it’ll be the Famicom — and expects BRD players to drop to $299 by 2009, just in time for the holidays. Will this save the format? Sure, for a few years until studios get their heads out of their asses and start to offer HD downloads. Then Sony will have to go back to selling rice cookers.

Sony Electronics US president expects player prices to fall to $200 by 2009 [GI]