I did email and all that other stuff on all of those various devices, too.

Reading that article in detail (yes, I am that moron who commented before reading the article, shame on me), I realize that what I said in my last comment was pretty much exactly what the article said, that unlimited data reduces the hesitance to use the data services. I actually don’t think they really said that the increase was due to AT&T’s plan at all, just that it was a factor to consider, and that it had an effect regardless of device (the exact point of my first comment).

1) Those who buy the iPhone are (and maybe I’m making a little bit of an assumption here but I believe it’s true) tech-savvy users, who went looking for the iPhone (the high cost helps weed out the casual buyer, too). They are getting the iPhone BECAUSE it has these features. So they will use them. The fact that the Google Maps and YouTube apps are right there staring you in the face every time you are at the home screen probably helps. You can’t really say the same thing about the user of any other platform, be it BlackBerry, or WinMo, or even Palm.

2) In order for me to believe that it is due to the AT&T unlimited plan, I would like to see a comparison with other folks that have an unlimited plan. I have had unlimited data for two years and in that time I’ve had a Treo, a WinMo, a S60, and a feature phone. In none of those cases did I EVER use the data service as much as I do now (and the iPhone isn’t even my hands down favorite). Yeah, I used FaceBook and Google Maps, but that’s about it.

So yeah, the unlimited data plan means I can pull my phone out and just USE it without thinking “oh gee, how many MB am I up to this month” but for me it’s not a new feature on the iPhone and yet I find my browsing habits are drastically different. But that’s just me.