Apple being sued for creative marketing of its 20-inch iMac
- April 1st, 2008
- 2 Comments
Kabateck Brown Keller, a law firm specializing in suing big companies over faulty products and services, is fixing its legal sights on Apple Inc. They say that the 20-in iMac was advertised as having a certain type of LCD monitor capable of displaying “millions of colors” — as the 24-in iMac indeed can. However, the 20-in version sports an inferior type of screen limited to just over 262,000 colors. That’s still more than a Gameboy, but it’s a significant downgrade that was apparently not mentioned at the product’s release. I checked and it doesn’t specify color depth or range on the Apple website now.
Of course, if it were me, I’d just call Apple and say “Come on. The screen sucks, admit it.” But KBK is mounting a full-scale class-action assault and probably expects millions from this. I don’t think there are any good guys in this particular battle.
Johnal (Who am I?)
6 months ago
I agree that executing a class action lawsuit seems a little unnecessary, but if I had purchased a product based on specs provided on the packaging, I’d probably be a little upset if it turned out to be bogus. I’d hate feeling like I paid for something that I didn’t get.
It’s just unfortunate that the purpose of this lawsuit is almost entirely to make money for some lawyers who want to nail Apple for failing to keep their marketing guys in the loop. It’s not as though the majority of buyers could see an obvious loss of quality and then felt that they needed to come together for a class action lawsuit.
OddyOh (Who am I?)
6 months ago
I have one of these 20″’s at my work…it’s definitely a lousy screen. The Apple forums are littered (when Apple doesn’t delete the posts!) with people complaining about it. The computer is fine, so it’s not a complete ripoff, but the screen definitely is lower quality than my own white 24″ at home. Why did they screw up like that?