A new study by Rubicon Consulting finds that most iPhone users are very satisfied with their purchase that the most popular application is e-mail. 75% of iPhone users claim to do more mobile web browsing and many are disappointed by the limitations of Mobile Safari. The study also found that 50% of iPhones replaced standard cellphones and that the iPhone was the first phone for 10% of users. Want to know why Motorola is having problems? The Motorola RAZR was most often supplanted by the iPhone, leading us to wonder who the heck is buying this thing anyway.
Consumers aren’t the only folks who are happy with the iPhone. AT&T could be getting $2 billion per year in extra revenue thanks to Steve’s lovely phone.
More statistical tidbits after the jump.
* iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features extensively. (Page 12.)
* E-mail is the #1 function. The most heavily used data function on the iPhone is reading (but not writing) e-mail. (Page 13.)
* The iPhone increases mobile browsing… More than 75% of iPhone users say it has led them to do more mobile browsing. (Page 14.)
* …but it has drawbacks. About 40% of iPhone users say the iPhone has trouble displaying some websites they want to visit. (Page 25.)
* The iPhone is expanding the smartphone market. About 50% of iPhones replaced conventional mobile phones, 40% replaced smartphones, and 10% replaced nothing. Among conventional phones, Motorola Razr was the phone most often replaced. Among smartphones, Windows Mobile and RIM Blackberry were most often replaced. (Page 19.)
* A third of iPhone users carry a second phone. There have been anecdotal reports of iPhone users carrying a second mobile phone, either for basic voice calling, or for other functions like composing e-mail. The survey confirmed those reports. (Page 20.)
* A quarter of iPhone users say it’s displacing a notebook computer. 28% of iPhone users surveyed said strongly that they often carry their iPhone instead of a notebook computer. (Page 22.)
* Users are young. About half of iPhone users are under age 30 (page 29) and about 15% are students (page 31).
* Apple sells to its installed base. At least 75% of US iPhone users are previous Apple customers — they used either iPods or Macintosh computers. (Page 28.)
* The iPhone increases phone bills. The iPhone has increased its users’ monthly mobile phone bills by an average of 24%, or $228 extra per year. (Page 17.)
* The iPhone leads people to change carriers. Almost half of iPhone users changed carriers when they got the iPhone. (Page 18.)
* AT&T’s gamble pays off. The iPhone has probably increased AT&T’s gross service revenue by about $2 billion per year. (Page 4.)
iphone users are young, smug, and rich. damn! i’am 0 for 3.
I looked at the Rubicon Consulting report, and couldn’t find any place where iPhone owners were called “smug” or “rich”. A lot of a-hole Mac hater sites use them though.
0:1:1
you forgot the Porsch’, LV, Armani my boy…
AND that we are not writing crappy little blogs.
disclosure: had been long on AAPL for long.
Cheers!
PS my second phone is a Razr to make local calls when hanging out in Europe
” Users are young. About half of iPhone users are under age 30 (page 29) and about 15% are students (page 31).”
–So half are over thirty. Wouldn’t it then be just as accurate to say “users are old”?
“Apple sells to its installed base. At least 75% of US iPhone users are previous Apple customers — they used either iPods or Macintosh computers. (Page 28.)”
If iPod ownership makes for Apple’s “installed base”, it seems unlikely that Apple will ever be able to sell to anything but.
I think it goes without saying that “smug” is best applied to the average internet tech writer, with their overweening, unjustified sense of knowing what’s going on.
I’m one of those that carry a second phone. My company forces me to use a BlackBerry. I leave it turned off in my computer bag and check the voice mail once or twice a day (sometimes less if I forget).
I still carry my old Sprint Treo. I only use it for calling now - basically it’s a free second line on my old Sprint account. I keep it for in-network calling for my wife and family who are still running Sprint (I switched carriers, too). I do find that I forget it in my office or in my car (or at home on the charger) more often than not.
Seems to me like apple is onto something, maybe in the vein of customer satisfaction and just making a good product; but I’ll take smug, I’ve been called worse.