RIM may have a bit of a problem on its hands, says today’s New York Times. The BlackBerry manufacturer, it seems, doesn’t know which segment of the smartphone market to cater to: the Wall Street crowd or the everyday consumer, both of which have very different demands from each other. While the typical business executive couldn’t give a damn if his or her BlackBerry comes with games pre-installed or pretty animations, everyday consumers—the people snapping up the iPhone—absolutely do.
So, does RIM go after the same people who flock to the iPhone (see: BlackBerry Curve and the updated, “consumery” design of the 9000), or does it bunker down and keep pleasing the suits? Wall Street or Main Street?
Hi, im a student from AC, here in the philippines. Im doing a case study for a marketing strat and that is exactly my main problem. i am asked to market Blackberry here in the philippines and im still confused in which segment they should focus on. I would appreciate it, if u helped out. thanks