Perhaps you’ve seen the commercials for Scarlet, the hit new TV series on TV. Perhaps you were wondering why the commercials don’t tell you what channel it’s on or even when, or what it’s about. Perhaps you thought to yourself it’s part of some viral-style marketing campaign, and you’d be right.

But it’s not for a TV show, but a line of HDTVs from LG. A series of TVs, really. A TV series.

Get it? Good.

The scarlet series are high-end LG TVs with red bezels. They have decent specs, and range in size from 32 inches to 52 inches at 1080p. They have nothing to do with the Red camera of the same name, or G.I. Joe.

The question remains: are they worth all this hype?