I’m sad to report that uber-horology has jumped the shark. This example of a concept by Urwerk proves that watchmakers are basically putting slips of paper into a hat (”tourbillon,” “digital,” “goat-powered”) and picking out permutations to sell. In this case they picked a random number, say $200,000, and said their “wind-powered” “digital” “lunar phase” watch is the cat’s pajamas.
How is this watch supposed to work? You basically blow into it to wind it and then wait for your wippet-thin, Italian wife to leave you for blowing into your watch.










They’ve got to recoup the 195500 spent on the CGI which looked like the death star final run scene from Star Wars.
It’s not wind-powered — it still has a spinning weight to tighten the spring that powers the watch — the “wind power” is actually a pair of little spinning “fans” encased inside the watch which uses air resistance to regulate the timing of the watch.