Apple blows up in over-$1000 computer sales: 66 percent!
- May 19th, 2008
- Read 2510 times
- 5 Comments
Good show, old bean! Everyone knows that Apple is gaining market share in pretty much every sector, but even in their niche (the luxury market) who knew they had such a commanding lead? Fortune reports via Apple Watch (or vice versa) that Cupertino has increased their share of the $1000-plus computer market from 15% in January of 2006 to 66% by last count.
What could have precipitated this incredible growth over the last two years? If you ask me, or any child on the street, you’d be told “It’s the MacBooks, stupid.” Yes, the phenomenally successful MacBook was launched in May of 2006, priced at near enough as to be exactly $1000, and its big brother the Pro was released several months earlier.
I tend to give Apple a lot of flak for their cooler-than-thou marketing, heavy markups, and absurd fan base, but they make great computers and I’m glad they’re reaping the benefits (of fools and their money).
GI Joe (Who am I?)
2 months ago
I’ve got to credit their “Get a Mac” campaign - esp. the tv commercials.
Hodgman rules!
thebonafortuna (Who am I?)
2 months ago
I would just credit the iPod. I think it would have taken much, much longer for Apple computers to catch on again if it weren’t for the ubiquitous iPod.
Definitely good news for Apple. I would buy one if I could get myself to swallow the insane markup on their hardware. But I can’t.
Dave (Who am I?)
2 months ago
I love my MacBook
Thomas (Who am I?)
2 months ago
Hmm, maybe it’s because Apple’s products are way overpriced. While Dell and others have been slashing prices, Apple keeps introducing grossly over priced crap. It doesn’t mean their actual market share has “blown up”, just that there are more idiots willing to pay too much money for an Apple when they could get a better computer (better hardware and software) for much less. A $1000 macbook is comparable in hardware to a Dell laptop that’s in the $500-$600 range. That reflects poorly on both Apple and the fool throwing away his money.
Devin Coldewey (Who am I?)
2 months ago
“more idiots willing to pay too much money”
Sounds like the very definition of market share to me!!