You could hire a studio and models to do a photo shoot to promote your product, or you could save some money by grabbing a licensed image from a stock photography website, like Getty. If you do, just make sure you largest competitor hasn’t also used the exact same image in the exact same way. Awkward. [Google Translated]
Awkward! I’d say! Considering the same children are in the background, same desk, all that jazz… must just be a photoshop mock up! Whomever used it second, though, must have just been copying!
Probably someones funny joke.
Or a photoshop job for click bait more likely. :-P