Comments on: Sony Japan releases limited edition Digital SLR camera α350 http://www.crunchgear.com/2008/05/20/sony-japan-releases-limited-edition-digital-slr-camera-%ce%b1350/ Gadgets, gear and computer hardware. Fri, 09 Jan 2009 03:38:16 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Serkan http://www.crunchgear.com/2008/05/20/sony-japan-releases-limited-edition-digital-slr-camera-%ce%b1350/#comment-702201 Serkan Wed, 21 May 2008 04:57:23 +0000 http://www.crunchgear.com/?p=26624#comment-702201 Hi Andrew, Yes, this is primarily to be seen as a marketing and branding move. Japan is a camera-crazy country so you need campaigns like this to get a little attention in this totally oversaturated market. Hi Andrew,

Yes, this is primarily to be seen as a marketing and branding move. Japan is a camera-crazy country so you need campaigns like this to get a little attention in this totally oversaturated market.

]]> By: Andrew Steele http://www.crunchgear.com/2008/05/20/sony-japan-releases-limited-edition-digital-slr-camera-%ce%b1350/#comment-701720 Andrew Steele Tue, 20 May 2008 20:13:24 +0000 http://www.crunchgear.com/?p=26624#comment-701720 Scarcity marketing at its best! You have to wonder why Sony would go to the trouble to manufacture only 200 units of this camera - which must have material manufacturing & supply chain costs - when the black version of the α350 with the same lens retails for only $60 less. That means Sony makes an extra $12K assuming they sell all 200 of these, which probably doesn't come close to covering the costs, so somebody's marketing budget is taking the hit for this... Scarcity marketing at its best! You have to wonder why Sony would go to the trouble to manufacture only 200 units of this camera - which must have material manufacturing & supply chain costs - when the black version of the α350 with the same lens retails for only $60 less. That means Sony makes an extra $12K assuming they sell all 200 of these, which probably doesn’t come close to covering the costs, so somebody’s marketing budget is taking the hit for this…

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