Comments on: Meet the men behind Microsoft’s ad revival http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/ Gadgets, gear and computer hardware. Sun, 29 Nov 2009 12:34:58 -0500 hourly 1 By: RET http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-709889 RET Mon, 26 May 2008 08:11:32 +0000 http://www.crunchgear.com/?p=26683#comment-709889 @ Nathan: It's hardly a conflict of interest, but will certainly create conflicting messages inside the organisation. Read the full article, where it says: When I ask if they're making their team get rid of their iPods and PowerBooks, Reilly responds, "It's not a matter of forcing people. It's getting them to want to use it. If you can't, you're not going to do great advertising." Good luck with that. @ Nathan:

It’s hardly a conflict of interest, but will certainly create conflicting messages inside the organisation. Read the full article, where it says:

When I ask if they’re making their team get rid of their iPods and PowerBooks, Reilly responds, “It’s not a matter of forcing people. It’s getting them to want to use it. If you can’t, you’re not going to do great advertising.”

Good luck with that.

]]> By: Nathan http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-705458 Nathan Fri, 23 May 2008 08:37:32 +0000 http://www.crunchgear.com/?p=26683#comment-705458 Microsoft ads, developed by Apple users..... interesting. I wonder if the ads themselves will be designed using macs. Conflict of interest anyone? - Nathan www.internetcliche.com Microsoft ads, developed by Apple users….. interesting.

I wonder if the ads themselves will be designed using macs.

Conflict of interest anyone?

- Nathan
http://www.internetcliche.com

]]> By: Martin Ferrini http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-704969 Martin Ferrini Thu, 22 May 2008 22:18:47 +0000 http://www.crunchgear.com/?p=26683#comment-704969 Until and unless Microsoft actually cares about the quality of anything they sell, they'll continue to fail to become "cool". As usual, they're focussing on the symptom and not the cause. In a nutshell, Apple is only "cool" because they care deeply about building and selling excellent products and they've become exceptionally good at doing it. Until and unless Microsoft actually cares about the quality of anything they sell, they’ll continue to fail to become “cool”. As usual, they’re focussing on the symptom and not the cause. In a nutshell, Apple is only “cool” because they care deeply about building and selling excellent products and they’ve become exceptionally good at doing it.

]]> By: Janus http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-704627 Janus Thu, 22 May 2008 16:56:08 +0000 http://www.crunchgear.com/?p=26683#comment-704627 This will be Crispin's Waterloo. Microsoft simply cannot be cool. This will be Crispin’s Waterloo. Microsoft simply cannot be cool.

]]> By: deathbychichi http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-704398 deathbychichi Thu, 22 May 2008 14:01:04 +0000 http://www.crunchgear.com/?p=26683#comment-704398 Microsoft has never been and never will be cool. They are money-focused, first and foremost, which is not cool, and their core products are boring and annoying to use, which no amount of lipstick or window dressing is going to alter, and which they seem to be utterly incapable of fixing, especially with the sales guy now running the company. Microsoft has never been and never will be cool. They are money-focused, first and foremost, which is not cool, and their core products are boring and annoying to use, which no amount of lipstick or window dressing is going to alter, and which they seem to be utterly incapable of fixing, especially with the sales guy now running the company.

]]> By: Jason http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-704389 Jason Thu, 22 May 2008 13:51:30 +0000 http://www.crunchgear.com/?p=26683#comment-704389 No matter how tightly you wrap a turd, the smell will still come through. These guys will get paid handsomely but their task is impossible given the current product mix and the corporate structure in Redmond. No matter how tightly you wrap a turd, the smell will still come through. These guys will get paid handsomely but their task is impossible given the current product mix and the corporate structure in Redmond.

]]> By: dan http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-703651 dan Thu, 22 May 2008 02:26:06 +0000 http://www.crunchgear.com/?p=26683#comment-703651 Fare thee well, gents. The LaBrea tarpit like torpor at M$ coupled with the flailing around with corporate direction (Microhoo) guarantees that these pitchmen will not have an easy time with branding or identity, both essential for Microsoft to extricate and reinvent itself in time. Magic Eight Ball sez, "Looks uncertain, check later" Fare thee well, gents. The LaBrea tarpit like torpor at M$ coupled with the flailing around with corporate direction (Microhoo) guarantees that these pitchmen will not have an easy time with branding or identity, both essential for Microsoft to extricate and reinvent itself in time. Magic Eight Ball sez, “Looks uncertain, check later”

]]> By: Rod http://www.crunchgear.com/2008/05/21/meet-the-men-behind-microsofts-ad-revival/comment-page-1/#comment-702896 Rod Wed, 21 May 2008 14:22:36 +0000 http://www.crunchgear.com/?p=26683#comment-702896 Finally! I hate those damn Apple ads because they are so well done and yet so misleading. Finally! I hate those damn Apple ads because they are so well done and yet so misleading.

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