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	<title>Comments on: Hooray: SMS advertising on the up and up</title>
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		<title>By: Mike Thompson</title>
		<link>http://www.crunchgear.com/2008/05/27/hooray-sms-advertising-on-the-up-and-up/comment-page-1/#comment-713820</link>
		<dc:creator>Mike Thompson</dc:creator>
		<pubDate>Wed, 28 May 2008 16:09:43 +0000</pubDate>
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		<description>Totally agree with Nicholas Deleon that the kinks need to be worked out and a real value will have to be offered by the advertisers for this to work...not to mention opt in is so critical for success.   There is a new way where the advertisers can give away free Custom Biz calling cards plus the advertisers are encouraged to use their special offers to give the consumer added value.  An action could even be required.....such as buy a $5 sandwich and get a free global calling card.</description>
		<content:encoded><![CDATA[<p>Totally agree with Nicholas Deleon that the kinks need to be worked out and a real value will have to be offered by the advertisers for this to work&#8230;not to mention opt in is so critical for success.   There is a new way where the advertisers can give away free Custom Biz calling cards plus the advertisers are encouraged to use their special offers to give the consumer added value.  An action could even be required&#8230;..such as buy a $5 sandwich and get a free global calling card.</p>
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