Accenture: Yr dum, stupid gadget buyers!
- June 3rd, 2008
- 3 Comments
An Accenture study found that 68 percent of items returned to electronic stores are not broken — the owners are just too dumb to use them. In fact, they found that only 5% of the device were actually damaged.
Don’t blame the consumers, though. If stores like Best Buy could actually train their employees to explain what the heck most of the devices they sell actually do. You could also tell people to RTFM, but that would be too easy.
john c (Who am I?)
5 months ago
or the gadgets were designed better?
Michael Chiu (Who am I?)
5 months ago
Could it also be that consumers are “borrowing” various items from the store?
FWGMills (Who am I?)
5 months ago
And who decided that the “End Call” button on my phone was also the power button? How am I supposed to know that when I pick it up?