Want to see how Adidas makes the Europass, the new hi-tech ball to be used in this summer’s European Championship? Yes? OK!
Call me [bad name], but do you see this type of innovation applied to baseballs and (American) footballs? Seems to me a baseball is a baseball is a baseball, while Adidas keeps pumping out Futureshock designs.
This Saturday, kids. I’ll be watching on ESPN2HD when available.
After watching how much of the process is done by hand (c’mon, screen printing?) I’m surprised that they don’t just have a roomful of 10 year-olds test-kicking them in a room at the end….
It is, obviously, cheaper for them to contract workers from China then to build an automated plant. Adidas, Diadora, and Umbro have lost their shirts to Nike. I’m sure the video for the Nike factory where the balls for the EPL, La Liga, and Serie A are made you would see far less humans. It would still be in China though :)