Hi Doug,
Even though I have seen the advertisement many times, I don’t mind watching it over again, and found it hilarious myself. You know you have some ads that you see once, and NEVER want to watch again, this is one of those that you don’t mind watching over and over, and I really don’t like ads while watching TV.

Thanks, Doug. I hadn’t seen this. I loved it - and am pretty impressed with how well it was created.

I completely agree with you. I especially love the last second too. Always makes me laugh when I see it.

I work for Hallmark.
It was fun coming up with the idea for this commercial. We basically just took the idea from our sound cards and applied it to someones natural life.
Hallmark Execs. loved the idea and….there’s the commercial. We’re glad you enjoyed it.

Excuse my dumbness, but what about the last second?

That’s what makes this commercial. Instead of having the guy dream about Hammer or superimposing him or using a tight shot on his face while he’s supposedly dancing, they found a guy that committed to Hammer’s steps and mannerisms while looking nothing like him. And they even shaved the lines in his hair.

This was a funny idea, but the subtle touches make it genius. It has received respect in hip-hop circles too, especially now that we’re over the whole Hammer debacle.