If you know me you know I love me some watches. I especially like Bell & Ross, the aviation-themed, pie-plate-sized watches that gave new meaning to “Wow, that’s a big watch.” Now, however, B&R has added a ring of beautiful jewels around the rim and made these things out of ceramic, officially tugging the brand out of the realm of “cool and utilitarian” into the world of “my Chihuahua ate my Hermes watch so no I need something big and flirty.”

Sure, B&R can’t ride this design forever but for them to put this bling into their line is a clear indication that these watches have just about ridden their wave. Here’s hoping they bring out something cooler than the Instrument series because I can honestly say that of all the brands B&R has been my favorite thus far.