Interview: James Dyson loves and hates on the iPhone, BlackBerry
- July 3rd, 2008
- Read 3578 times
- 12 Comments

While at Dyson HQ, I had the pleasure, once again, of interviewing the man himself. I had to ask what his thoughts were on the iPhone, and James’ answers were both entertaining and interesting.
I have an iPhone and a BlackBerry. And I have to confess that I use the BlackBerry more. But I really wanted to like the iPhone because it’s thin—one of the clever things about it—thinner than any other phone, and fits easily in your pocket. I find that a nuisance if you’re going to a function or whatever it is. I really like that about it.
I hate the touchscreen. That’s my biggest complaint. I love the weather, really good. Maps are brilliant. The way you are supposed to use it, I really like. I’m not sure about having to slide that thing across every time you answer a phone call. As a way of locking the screen, I accept that because it’s important.
I find the phone contacts list very frustrating because I stroke down and my finger hits one and selects it, so I then have to deselect it and start stroking again. So they need to sort out the difference between stroking it (scrolling) and selecting one. And then I find for some reason it doesn’t select the one I want to select. And I get that on occasion with numbers when I’m dialing. I want to press the 4 and it selects the one below or above.
How about the typing?
It’s awful, but I think the predictive texting is very good, so that makes up for a lot of the bad. Also, you can’t turn it sideways, except when you’re on the Internet. But when you’re doing an SMS or email you have to do it upright.
I think the Internet is good even at these speeds. I like being able to expand what I’m looking at. The Internet is surprisingly good, whereas on the BlackBerry it’s very bad.
Which BB do you have? (An 8700 series)
It’s horrid looking, but I like it. It’s quite interesting because it illustrates my two points about design. This [the iPhone] looks beautiful and some of the things are good, but some are very frustrating, so you fall out of love with it. This [the BlackBerry] looks horrid, awful. It’s not been designed by anyone with any design sense, but emailing on it is fantastic and the software is very good and the cut and paste. Everything about it is incredibly good. I like using it. I hate the symbols on it, they’re meaningless. I use that all the time and use it for phone calls because it’s easier than using the iPhone for looking up contacts. So if they just correct the things one doesn’t like about this.
Then I see my son and son-in-law with a rubber case around it and I thought what’s that all about. Defeats the purpose of it. I’ve dropped it five times onto a concrete floor accidentally and it hasn’t broken. It’s not marked or scratched.
Downloading photos is very good. I use the camera a lot. i think it’s very good. It’s the easiest phone camera I’ve come across. It’s the easiest to use camera. I’ve taken 83 photos and they’re brilliant.
They came out quite well.
I asked James if he had the latest MBP with the multitouch trackpad and he responded with:
“Oh, that business. I haven’t got that.”
Are you getting the new iPhone?
Yes. I’ll get the new BlackBerry as well.
I ramble on about how cool the Bold will be and James asked:
“Is the Internet better?”
Umm. No.
And that was that. To recap, James loves and hates both the BlackBerry and iPhone.







Adam Singer
2008-07-03 17:01:55
I disagree with Dyson - typing on it is pretty easy if you get used to it. He must not use it enough.
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comctrl6
2008-07-03 17:05:57
I hope this guys engineering skills are better than his language skills.
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Goiter X
2008-07-03 17:17:18
How is the “Internet” not better on the Bold? 3G = faster. New browser, flash support… maybe the iPhone still has a leg up in the web experience department, but I’d say the Bold is still better than a 8700…
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Joe
2008-07-03 18:16:26
I have to agree about the looks of the 8700, though the newer BBs are very nice looking
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RoadWarrior
2008-07-03 18:57:18
I tried the Bold at a conference. The Bold is faster than the iPhone with new browser, faster processor and 3G network. The display is also much sharper resolution and the keyboard is the best Blackberry keyboard yet (really nice). I was typing faster than normal on it within the first minute. The 8700 is several years old (but they last a long time).
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Silly
2008-07-03 21:04:36
I happen to love the suction power of his vacuums, but even a Dyson fanboy like me feels his vacuums are difficult to use for the masses. So, I think it’s kind of ironic that he publically criticizes the iPhone but doesn’t seem to realize how complicated he’s made the household vacuum!! LOL!!
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Norbert Perkins
2008-07-04 13:44:43
Biggest complaint about the iPhone? Give us a keyboard in horizontal mode - PLEASE. We have fat fingers - and predictive text is great - but how much time do we spend correcting words? Or having to resend the message with the corrected words??? You have it in the browser…so why not on the device itself….?
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Brendan West
2008-07-05 16:48:44
Dyson’s an idiot. He likes the Weather app? That is, by far, the most useless app on the phone. It tells you nothing. It doesn’t offer a forecast most specific than daily, you cannot select a day to go to the Web and see more detail/radar. The temperature does not include heat index or windchill, it has no way of providing an alert if your area is under a tornado or thunderstorm or flash flood watch/warning (how many lives or property could this save, Yahoo?).
Yahoo wrote this and left it to die. Even clicking on the Y! in the lower corner only takes you to Yahoo’s mobile Web site, not their weather site! I’m in a weather app, you idiots! I want more weather!)
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Carl
2008-07-05 23:35:27
@ comctrl6
> I hope this guys engineering skills
> are better than his language skills.
Right, because how a person writes in English determines everything about them.
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watchdog
2008-07-07 15:58:41
Not to mention the fact that it is a spoken interview, which gives no indication of the rhythm and pauses of the conversation. People often talk in clipped, half-sentences, entirely different to how they would write the same thoughts on paper.
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Matthew
2008-07-06 10:54:51
Yes, and once you are labeled, you are through.
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watchdog
2008-07-07 15:59:34
Yeh.. he’s an idiot.. yeh.
So when can we buy shares in your company? Fuckwit.
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