It seems the Playstation 3 will not get cheaper anytime soon. Sony’s Chief Financial Officer Nobuyuki Oneda said today in Singapore the company will not reduce the price of the console for the foreseeable future.
According to Oneda, Sony currently tries to improve profitability of its gaming business by lowering production costs for the Playstation 3. Apparently, the company also expects higher software sales.
Oneda’s remarks follow a $50 price drop for the Xbox 360 in the USA, which is expected for July 14.
“Apparently, the company also expects higher software sales.”
Then it’s unfortunate that half the PS3s sold are being used purely for watching BluRay movies.
We all know that it means when Sony says “no,” it means “well, not just yet, give us a month.” The new models of PS3? “NO” The new slim PSP “No” Exploding laptop batteries? “No” well that was more like “who? wha?!” but whatever.
The point is the PS3 still isn’t selling as much as they would like even with the death of HD-DVD. But really, my mother won’t buy a PS3 to play Blu-Ray. Come to think of it I think she still has the original DVD player I bought her.
So Sony said “No” which means “Oh crap, do we have to do THAT to raise our sales?!” Which will then turn into “Probably not.” Then it will be “Surprise! We fooled you and now we’re dropping the price on the PS3 because…er…we wanted to!” They might even be saying no right now because they’re working on yet another SKU and don’t want to ruin the surprise.
So I think you CAN hold your breath on this one and they’ll give in before you do. That’s my professional opinion anyway.