If fuji can create a sleak cool image around this camera witht he use of this site and tie it into music, festivals, pictures etc then I think people will get really excited about it and attach a very sociable image to it.

As a marketing student I very much approve, is this network site up and running yet?

I write a blog on brands and social networks http://facevaluebook.blogspot.com/ for anyone interested in reading up on it or who wants to voice their comments on the subject further.

This is why there are “social networks” for college students, or professionals, or to a more narrow extent, certain kinds of cars, cameras, etc. But the thing is that people are passionate about their Acura Integras, their Nikon DSLRS, etc.

The fujifilm is just another run of the mill camera in a crowded market of slim, “fun”, point and shoot cameras, so there will be nothing passionate or dedicated about the customer base that selects this camera. People will likely choose this camera based on its looks or price–not a passionate affinity to the identity of product.