That ad stinks! Armpit advertising hits the streets
- July 21st, 2008
- 3 Comments
Right Guard has come up with a stinky new idea for an ad campaign. Apparently, somebody behind the campaign figures that people tend to spend a lot of time looking at other peoples’ armpits. Or not enough time. I’m not entirely sure. But I do know somebody has been spending way too much time thinking about armpits and potential uses for said armpits.
Now, regardless of armpit infatuations, all those wasted armpits are finally being put to good use. Or at least use. A team of ‘pitvertisers’ recently hit the streets of London with digital TV screens sewn into the underarms of their clothing. Presumably, the screens give us information telling us the benefits of Right Guard and underarm protection. And with over 13 billion armpits out there, Right Guard sure has the potential to raise quite a stink.
Mark L (Who am I?)
4 months ago
Even if this was a cool idea, and it did become ‘mainstream’ to have little TVs on your pits, I highly doubt people would want said TVs to play Right Guard commercials 24/7.
jonathon (Who am I?)
4 months ago
RE people tend to spend a lot of time looking at other peoples’ armpits. Or not enough time. I’m not entirely sure..
Brian, you country bumpkin. It’s *called* public transit. You should learn about after you and your 1st cousin get back from your honeymoon*. With rising gas in the future, the only way you’ll be getting to your day job is via city bus.
When one spends time on public transport one does see a lot of armpits, crotches and butts. (I pay particular attention to the latter two) And B.O. can be an issue. Particularly in the sweltering heat of summer.
Frankly with the rising fares promised here in New York, I’d do something like this in exchange for a monthly metrocard. I mean wear a screen on my ass. I stare at pits for free.
* I kid, I kid.
Petwonemeveme (Who am I?)
1 month ago
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