I don’t know whether this phone from Casio is pronounced “Jee-zee wun” or “Gazone,” but either way I kind of like the idea of a basic, super-rugged phone. My Samsung Trace has been through a lot and keeps ticking, but I’ve seen a few Oceans go down in my time, to say nothing of sat-on iPhones and such.

The Boulder’s feature set is pretty limited, with pretty much basic flip-phone capabilities, and will have to rely on its “military grade” ruggedness and boulderish good looks to drum up sales. It’s available starting today from Verizon. Upon reflection, it’s probably pronounced “G Zone” but I like “gazone” better.