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Apple tells resellers to buy more Apples
by Brian Krepshaw on July 30, 2008

Apple has advised its retail partners to stock up on iPods and on MacBooks, possibly indicating a shift away from the older products.

Three MacBooks were said to be specifically mentioned, the 13 inch MacBook, and the 15 and 17 inch Pros. The MacBook Air was not mentioned, which leads to speculation that Apple isn’t going to bother with any upgrades (or new announcements) for that version. It is relatively new (and useless) after all.

By stocking up, resellers will be prepared for the upcoming back-to-school rush, while Apple will reduce their inventory and manufacturing as they switch over to whatever the new MacBooks will be.

Only 6-8 weeks to go.

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  • This announcement curiously comes 2 months before year end, And right after a poor 3rd quarter. Sounds like someone is trying to boost revenue.

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