Sprint recently launched a clever promotion campaign for their Instinct, calling for users to somehow place the cell phone in home videos and then post them on YouTube (official tagline: “Sell out your family, turn little Suzy into gas money”). First prize: $10,000.
I think this video above is quite a good start, probably because it somehow reminded me of Prodigy’s Smack my bitch up-video. And it’s interactive, meaning you have to click on the annotations to get directed to another YouTube video until the story is brought to an end.
Hey - - wanted to clarify something here…
The interactive youtube video shown above was not a part of the Sprint campaign. It was created by Toronto base Fjord Interactive Marketing + Technology for Samsung Canada…. Jst a coincidence that the US had a similar campaign running in parallel . . .
PS - Thanks for the good mention!!
Thank you for the clarification. I thought it was a professional video made by Samsung itself to kick-start the campaign.
It doesn’t matter anyway. The only thing which does is the hot girl in the video…and the underlying technology.
Whatever it is.. those video is really interesting,especially the hot girl :)