It was reported in July that Warner Bros. didn’t want to use the BD-Live feature with its Blu-ray releases. Now since “The Dark Knight” was such a big hit they’re changing their tune. It’s not set in stone, but the movie maybe the first Warner release to have the feature.

Everyone knows the Blue-ray release of “The Dark Knight” is going to be a must have this Christmas. This could be a lot of people Warner could download content to and promote upcoming projects. I don’t think anyone could pass up this kind of marketing opportunity.