Mmm — the sweet, sweet smell of exploitation.

Playboy TV’s shameless new show puts a guy with three girls. He must dismiss one immediately, then whittle it down to one after a little vetting process. Once he goes on a “real” date with his one remaining chick, he has to choose at the end whether to have a “weekend getaway” (likely at an hourly-rate motel) with his lady friend or receive a sweet gadget like an iPhone 3G or HDTV. The girl is motivated to get the guy, too, because if she snags him, she gets a prize.

How morally bankrupt is that? It’d be a hit if it weren’t on a premium channel.