American households aren’t hook’n up to broadband access like they used to says Wired. The adoption rate here in the States is at a seven year low and it seems that prices are to blame. With $4 gas and Ramen Noodle dinners, high-speed access mustn’t feel like a necessity anymore. So what’s a struggling provider to do? How about dropping the price a bit. We don’t think anyone would complain about a price break and it might even improve some of the provider’s image a bit.
After all, something tells us that if Comcast can install a 25-foot by 83-foot HD LED video wall in their brand new 57-story skyscraper, at least that company can afford to drop ma and pa’s internet price.
I would say that it’s more than just high prices. It’s also bandwidth throttling, secret caps, slow speeds and poor customer service. Lower prices would definitely help though.