Sony presented a number of new Bravia full HD LCD TVs [JP] today in Japan but the KDL-40ZX1 stands out as the world’s slimmest LCD HDTV (thickness: 9.9mm).

The TV, which is only available in a 40-inch version, comes with a contrast ratio of 3,000:1, LED backlighting, 120Hz MotionFlow technology, a viewing angle of 178°, BRAVIA Engine 2 image processing, acTVila video on demand web connection, 3 HDMI ports, 2 component ports and 5W+5W+10W speakers.

Not bad at all but, as to be expected, this amazing piece of hardware comes with a high price: Japanese customers will have to pay around $4,900 when TV hits shops in this country November 10th (in silver, red and blue).