RED looking to crush the DSLR market?
  • 3 Comments
by Peter Ha on August 30, 2008

Looks like it, according to CEO Jimbo. What RED does is a little over my head, but I know they do some crazy RAW compression and shoot in 5K, Epic, or something ridiculous like that. It’s superduberjuber high definition. Check out Jimbo’s little message to the RED forums and let your mind drift into some dream world where this news will make you happy. Down there like it does for Devin. ROFL.

The primary advantage to RED is REDCODE. Compressed RAW at over 23.976 fps. This is a core invention of RED that’s full effects have not been seen yet.

The secondary advantage of RED is our sensor program. Some could argue that this is number one.

Mysterium “Monstro” is a sensor program that pushes the envelope past anything on the horizon. It will go into Epic, and another camera aimed squarely at the DSLR market. Epic ships with Mysterium-X and has a free upgrade to Monstro.

Scarlet has been talked about extensively. It is a 3K, 120fps camera with a built-in 8X zoom that starts at 28mm (full frame still 35mm) wide angle. The T-stop will be “at least” as published.

We have a couple of other “tricks up our sleeves”. The important message is that we are just getting started.

Jim

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  • I was thinking about getting a DSLR camera…maybe a Nikon. Now I think I might have to wait a little longer. I’m pretty sure that a DSLR camera from RED will be something I would want.
    The question now is how long will I have to wait?

    • I think you’ll be waiting a long while, BP. Not to mention it’s probably going to cost a small fortune. What sort of shooting are you into: entry-level, prosumer or pro?

  • This news is huge beyond what many will immediately appreciate. These cameras have 16 bit color depth – that translates into resolving 16.7 million colors per pixel compared to 12 or 14 bit for the top DSLRs. This translates into better looking richer, more natural images. While Canon struggle to get 5 FPS from a full frame 21.1 megapixel sensor Red is bringing on 100 from a 24 megapixel full frame 35mm camera, 50 from a 65 megapixel 645 format camera and 25 from an astounding 261 megapixel sensor. What this means is that Red will completely dominate the professional market for sports, news, wildlife and wedding photography; you name it, because you simply won’t miss the perfect moment with these cameras. Canon, Nikon, Sony and Olympus have their work cut out for them, as do the digital video crowd like Sony and Panasonic.

    Perhaps the biggest surprise is that Red tips their hand to their competition so early in the development cycle. I think they would do well to check their egos at the door and wait for the products to be ready for production. Having said that, it’s all good for the industry as the formerly major players will surely have to pick up their game and lower their prices or perish.

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