Comments on: IFA 2008 Missing The Point Award

By: Banjo

Banjo — Fri, 17 Oct 2008 10:15:15 +0000

there is another video of this bar on the developer’s website : http://www.bleank.com/

By: Michael Greenberg

Michael Greenberg — Wed, 03 Sep 2008 23:58:23 +0000

I use Nespresso and it is delicious, very easy to use and not expensive.

Ignore the environmentalcases. They’re just jealous.

By: typhoonandrew

typhoonandrew — Wed, 03 Sep 2008 02:17:50 +0000

I think TomB hit the nail on the head – its distraction value. However it seems mismatched to coffee, thus I doubt it will have any impact beyond the show. That type of table is very cool though.
But a cafe where the tables were browsers would get constant foot traffic, buy a coffee, browse for free would work on me ever time.

By: TomB

TomB — Tue, 02 Sep 2008 18:19:32 +0000

Hey — it’s Nespresso. It’s about selling stale, pre-ground coffee in environmentally wasteful pods that make weak espresso and are inordinately expensive to refill.

File this presentation gimmick under the “Look! There goes Elvis!” school of product marketing.

By: mark Baratelli

mark Baratelli — Tue, 02 Sep 2008 18:18:55 +0000

This table (and the accompanying photo) gels with Nespresso’s brand based on what I recently saw at their NYC upper east side shop. While no one can remember their brand while at the event you went to, your video sure makes up for it. Maybe they planned on having a cool thing (the table) people would photo/video, then share online? A guess, really.

For me, after seeing (a) their NYC shop and now (b) this video, I now have a clear idea of what Nespresso is about, brand-wise. So, for me, one lone customer, I think they’re marketing needs very little adjusting.

My two cents. Thanks for listening.

By: Steven

Steven — Tue, 02 Sep 2008 16:33:26 +0000

False,
if you will not use such kind of display, the consumer will recongnize immediatly that you are just selling simple instant coffee much to expensive and will leave your booth.
So fact is that everyone was so engrossed by the novelty of the display mechanism that I think nobody will remember how poor the offerd coffee really was. Poor product needs always high tech presentation – its is cheaper to build some high tech presentation displays than make every coffee machine better.

By: CrazyKinux

CrazyKinux — Tue, 02 Sep 2008 16:23:15 +0000

Same problem with the video not loading, though I had the screenshot in Google Reader.

By: Adam

Adam — Tue, 02 Sep 2008 16:11:57 +0000

The video is quite simply not working for me. It is blank.