Comments on: Microsoft commercial with Bill Gates, Jerry Seinfeld

By: DSI Stock

DSI Stock — Mon, 19 Jan 2009 08:31:01 +0000

I hope my PC is chocolate, or some kind of marshmallow flavour…that would be awesome.

By: Japan Web Design

Japan Web Design — Tue, 02 Dec 2008 11:26:33 +0000

I somewhere in the clouds?…Maybe on a ship in middle of the ocean?…Did someone just shoot a smurf on my pc? I mean really, what, is the deal with the blue screens. They (Microsoft) have so lost this war, that they are being talked into a cute campaign by marketing charlatans. They don’t need cute and funny, they need facts. The most recent Vista / Mohave, you are a stupid user campaign is so misguided, that I was speechless when I saw how condescending it came off.

By: Dave

Dave — Mon, 08 Sep 2008 01:59:48 +0000

I loved it. Of course, I have an entire blog dedicated to shoe-related humor and trivia.

By: Ranked Hard

Ranked Hard — Sun, 07 Sep 2008 06:21:36 +0000

That’s all well and good Marie, but don’t you think they could have picked a pop culture phenomenon more relevant to this decade? This is the campaign they should have run in ‘98.

By: Ranked Hard

Ranked Hard — Sun, 07 Sep 2008 06:19:31 +0000

Combogalis,

Microsoft has been airing commercials for a better part of this decade. Don’t you remember the, “You’ve got Microsoft Office. Time to Celebrate” campaign? The had running in 2004.

By: Marie

Marie — Sat, 06 Sep 2008 19:09:06 +0000

Come on. It’s classic Seinfeld humor. It’s an ad about really … nothing. Isn’t that what his show used to be about: nothing? Thought it was hilarious.

From a PC and MAC user … whatever works

By: Combogalis

Combogalis — Sat, 06 Sep 2008 13:20:12 +0000

I’ve been saying for months now that we’ll know Microsoft is in trouble when they start airing commercials. Microsoft hasn’t felt threatened by anyone in a long time, and had no deed to air commercials. When Apple found out about this ad campaign, they probably had a huge celebration.

By: Ranked Hard

Ranked Hard — Sat, 06 Sep 2008 05:59:10 +0000

This commercial would have been relevant in, like, 1997.

By: David Blomstrom

David Blomstrom — Sat, 06 Sep 2008 03:18:13 +0000

If Bill Gates’ goal with this initial ad was to spark interest and stimulate conversation, I’d say he succeeded in spectacular style. Indeed, I’d compare it to Hurricane Katrina.

Earth to Bill Gates: Get help.

By: Rik5do

Rik5do — Fri, 05 Sep 2008 23:14:37 +0000

Parodying Apple Products

JS – Is this your feet?,
BG – No
JS – Then, what is it?
BG – Leather
JS – And, inside of it?
BG – Nothing.

Just a nice wrap and nothing inside?. If this is your counter attack to Apple, is wrong. Apple computers are a little bit more expensive than the consumer products, but they are good relationship of utility – price (think how many hours have you loosing of productivity for interruptions in your work doing in MS OSs). OS X is a winner, I have more than 15 years working with computers, in the office I have a PC with XP, and tree Macs, which never have viruses, applications or “frozen” problems.

With MS OSs there is a lot of trouble with all the applications needed to keep the machine “working right” (AV, Anti Spyware, Firewalls, Browser protections, … etc.. you name it), and all that complexity is above the average windows users.

OSX in the other hand, is not intended to retards, but is more integrated, with sand boxing applications, meaning that is one app crashes it will be the only that fails, the same scenario in MS OSs on the other hand could froze your machine or send you a blue screen of death.

The hidden messages in the commercial are not intended for the common people. Let´s see how this evolve.

By: JRude

JRude — Fri, 05 Sep 2008 19:10:15 +0000

duhhh…I don’t know about everybody else but the aspect was way off in the commercial to me? I don’t necessarily mean the dimensions of the actual video! lol!

By: Continuum

Continuum — Fri, 05 Sep 2008 19:02:18 +0000

Funny commercial. However, VISTA is still a POS. Also, the beta of IE8 just screwed up my machine, so I’ve backed it out and am back to IE7.

By: allison

allison — Fri, 05 Sep 2008 18:55:34 +0000

hmm. seems the objective is to humanize gates the way apple has personified itself with the mac guy. so far, gates is quirky enough to buy discount shoes and likable enough to befriend jerry seinfeld. i’m reserving judgment till we see the next installment…

By: Rob

Rob — Fri, 05 Sep 2008 17:53:42 +0000

Yes, I’m looking forward to the humor too. Maybe the next ad will have some.

By: Seth Barnburner

Seth Barnburner — Fri, 05 Sep 2008 17:47:22 +0000

Unbelievably awful. Seemed like it was 20 hours long.

By: Felis Exotica

Felis Exotica — Fri, 05 Sep 2008 17:41:13 +0000

I think that the brand awareness that the commercial is presenting is BILL GATES & JERRY SEINFELD as celebrities not Vista.

By: Lateefx

Lateefx — Fri, 05 Sep 2008 17:19:23 +0000

This was ugly and painful to watch…man what horrible ad.

That’s the brilliance of it!!! A commercial about NOTHING. Perfect way to gain brand awareness…who says they need to be blatant?

By: Mike

Mike — Fri, 05 Sep 2008 15:51:24 +0000

What was that?! What were they trying to tell me about anything? I do not care if this is a campaign, if the first commercial in it does not make any sense. I think it will be proven to be a huge waste of money when everything is said and done.

By: N. Fallible

N. Fallible — Fri, 05 Sep 2008 15:31:55 +0000

The thing about $300 million projects is that “there’s always more to come!” While this first intro to the campaign’s essence was not exactly amazing, the important thing is that, in the coming months, you will not be able miss the brand. It’s amazing what deep penetration can do…Ahem.

By: TNeedle

TNeedle — Fri, 05 Sep 2008 13:25:18 +0000

I think its amusing. Not exactly viral material, but there it is. I saw it during the game and it sucked me right in. Of course, being 50, I actually know who those two guys are; my 13 year old Mac-using daughter did not. But anyway. It lightens MS’s image. Not bad. I think the campaign will be effective to that degree. I don’t think they made the ad to win the Best Ad Contest, or to necessarily “compete” with the Apple campaign. And look: we’re talking about it.