Electronic Arts sure knows how to annoy people, especially unsuspecting British motorists.

The publishing giant staged one of those “free gas” giveaways at the weekend in London to promote Mercenaries 2. (Specifically, EA was handing out free gas cards worth £40.) Needless to say, people freaked out, traffic became a mess, and a politician now wants an apology, calling the stunt “irresponsible and downright dangerous.”

Reminds me of that time Microsoft had a Zune truck blaring music in the wee hours in New York a few years ago. No, not a legitimately dangerous, but just as annoying.