After getting bought in 1983 by Kyocera, which abandoned the brand name in 2005, Japan’s legendary camera maker Yashica makes an unexpected comeback. Tokyo-based Exemode [JP] will sell digital cameras, camcorders and a digital photo frame under the Yashica brand starting October/November 2008.
The products are nothing special but targeted at older customers, Exemode is hoping the brand name evokes good memories.
The digital camera (EZ F824, pictured above) features 8 megapixel resolution, 3x zoom and a 2.4-inch LCD display. Some models will come with a higher resolutions (the EZ F1231, for example, is a 12 megapixel camera). The top camcorder is equipped with a 720p HD CMOS sensor. Exemode will also offer a digital photo frame with an 8.4-inch LCD panel (800×600 pixel resolution) .
Yashica developed the “Yashica Electro 35″ the world’s first electromagnetic shutter camera, which went on sale in 1966. Exemode already launched a revamped Yashica web site [JP], but hasn’t said yet whether Yashica products will be ever available outside Japan as well.
Via Tech-On
Yashica makes comeback. Yes, I knew it. Despite what they say, anytime they want to return they can. And any product they want to bring back they can. This is proof.
Yashica makes comeback. Yes, I knew it. Despite what they say, anytime they want to return they can. And any product they want to bring back they can. This is proof.
I cannot say more than I’m happy for the good news. I used a Yashica GSN Electro-35 since 1980 & an FX-3 Super since 1986.
I cannot say more than I’m happy for the good news. I used a Yashica GSN Electro-35 since 1980 & an FX-3 Super since 1986.
Kyocera sold the name “Yashica” to a company in Hong Kong, which attaches the name to whatever product it wishes to, in order to fool people (such as yourselves) into thinking Yashica is “back”.
The only connection between the company in Hong Kong and the old Yashica is the right to put the name on products. One can not and should not make assumptions about quality of current “Yashica” products based on familiarity with the old Yashica products.