iRobot’s Roombas have been enjoying brisk sales in Japan for a few years now. To further boost brand awareness, their sales agent in this country collaborated with Sanrio, the company behind Hello Kitty and other extra-cute comic characters, to produce a Hello Kitty-Roomba.

The Nippon-only device is based on the Roomba 530 model, with the only difference being the cute design. Available from September 30, the Hello Kitty-Roomba costs $800. It’s available online only and is limited to 500 units.