RED trademarking “Red 3D” RE lenses, projectors, eyeglasses, etc
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by Devin Coldewey on October 5, 2008

Could this be part of the change that Jannard mentioned when he revealed the Epic and Scarlet were getting rebooted? A ScarletUser forum post by one Joseph says:

…within the last 24 hours, Red has registered the trademark “Red 3D” with the description of:
Cameras, camera lenses, projectors, eyeglasses and software, all for use in the recording and playback of 3D images.

A unified, hi-def workflow for 3D cinema would be an interesting leg up for the RED brand. Although 3D cinema is still considered a gimmick, James Cameron thinks it worthwhile to drop several hundred million dollars into it for Avatar. Whatever the case, we’ll probably be learning more in early November.

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