When you think about Barack Obama what words come to mind? Change? Hope? Socialism? What about John McCain? Maverick? Strength? Bush?
Well, according to one market research firm, Synovate, Obama is to Nokia as McCain is to Apple. But of course!
It goes like this: Obama’s campaign has focused on linking “his” issues—the economy, education, why the Iraq war was a waste of time and money—to you, the voter. It’s all about, in the words of Synovate, “you, you, you.” That, apparently, is just like Nokia, whose marketing focuses on its key attributes rather than the Nokia brand, per se.
Compare that to McCain, whose campaign has been more about himself—I’m a war hero (five-and-a-half-years!), I’m not “that one,” etc.—than anything else. It’s more like, “ooh, look at me,” which, in Synovate’s view, is more along the lines of how Apple does business.
In summary, Obama = Nokia and McCain = Apple.
Well, Nokia sure must happy with that comparison.
I think I can see the comparison. But I am not sure John McCain can even use an Apple. HAHA!
Why would he even need to use one when his administration does media work for him?
HAHA!
Yutz!
But if you look at the marketing campaigns’ executions, i.e., their designs and especially fonts, Obama is more like Apple and McCain like, well, anyone else.
Very funny and deserving a mention on our site!